Lavish Interiors
Brand & Web Designer, Developer
Designed and developed a luxury brand website for Lavish Interiors, a South Florida interior design studio crafting couture-level spaces for residences, penthouses, and boutique commercial properties. Built end-to-end in Framer with a focus on warmth, editorial pacing, and refined typography.
- The Client
- Lavish Interiors is led by Debra Hook, a former Netflix set designer turned luxury interior designer whose portfolio spans multimillion-dollar residences, penthouses, and boutique hospitality projects across Florida and beyond. The studio needed a digital presence that matched the sensory richness and emotional depth of their physical work.
- Design Challenge
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- Translate the tactile, atmospheric quality of luxury interiors into a digital experience
- Establish a brand identity that feels refined without being cold or inaccessible
- Structure a content-rich site (services, team, process, blog) without overwhelming the visitor
- Support SEO-driven content strategy with 36+ blog articles at launch
- Deliver a fully responsive experience that preserves editorial pacing across all devices
- My Role
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- Led brand identity design including logo, typography system, and color palette rooted in warm earth tones and couture-level restraint
- Designed and prototyped the complete website in Figma, establishing layout systems, component patterns, and responsive behavior
- Developed the full site in Framer with custom interactions, CMS-driven blog, and service pages with dynamic sub-category routing
- Art directed photography selection and created the signature Renaissance hands motif for the Our Story page
- Optimized for performance, SEO, and mobile-first delivery
- Deliverables
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- Brand identity system (logo, typography, color tokens, visual language)
- 7 core pages: Home, Our Story, Team, Our Process, Services (Residential & Bespoke), Contact
- 14 service sub-category pages with shared layout patterns
- CMS-powered blog with 36 SEO-optimized articles at launch
- Full responsive implementation across mobile, tablet, and desktop
Designing for Atmosphere
The core challenge with Lavish wasn't information architecture or conversion funnels. It was atmosphere. Debra's work operates in a register that most websites can't reach: the weight of linen, the warmth of brass under afternoon light, the quiet confidence of a perfectly proportioned room. The site needed to evoke that same feeling without relying on motion gimmicks or visual noise.
The site had to feel like walking into one of Debra's spaces. Warm, intentional, unhurried. Every scroll should feel like turning a page in a design monograph.
The typography system became the backbone of the experience. Gealova, a serif with hand-drawn character, carries the editorial voice. Headlines that feel written, not stamped. Century Gothic grounds the body copy in clarity. The color palette stays within warm neutrals: beige, taupe, charcoal. The photography and the typography do the emotional work.
One of the most distinctive design decisions was the Renaissance hands motif on the Our Story page. A nod to the creation of Adam, reinterpreted as a metaphor for the intimate, human act of shaping a living space. It sets the tone for the entire brand: luxury rooted in craft and empathy, not ostentation.
Building in Framer allowed me to maintain pixel-level control over responsive behavior while shipping a performant, SEO-friendly site. The CMS integration powers the blog section, which launched with 36 articles targeting local search intent. A deliberate strategy to establish authority in the South Florida luxury design market.
