Kimoby: On-Demand Car Care
Senior UX/UI Designer
Kimoby coordinates valet services, vehicle movements, and customer appointments through a single operations system. Staff manage fleets, schedules, and resources in one place. Customers get timely updates without calling in.
- Problem & Opportunity
- As Kimoby scaled, managing valet appointments, vehicle availability, and staff coordination got harder. Existing workflows relied on manual coordination, fragmented tools, and limited visibility into fleet status.
The opportunity: build an operational system that reduces cognitive load for staff, improves scheduling accuracy, and gives real-time insight into vehicles, tasks, and appointments without adding complexity. - My Responsibilities
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- Collaborated closely with a cross-functional Scrum team, including a Scrum Master, developers, and a Project Manager
- Worked directly with client stakeholders to define operational requirements and success criteria
- Translated complex valet and fleet workflows into clear, task-oriented user flows
- Designed high-fidelity prototypes to validate usability assumptions early through user testing
- Ensured designs were implementation-ready for engineering handoff
- Operations Experience & Interaction Design
- Early discovery showed the main problem wasn't missing features. It was missing clarity. Staff needed to see at a glance which vehicles were available, which appointments were coming up, and how to allocate resources for the day.
We designed around operational awareness. Scheduling, vehicle status, and task assignment are first-class elements. Operators make fast decisions without switching between tools or screens.
Reducing manual coordination was a core focus. Multi-step booking flows pair available drivers with available vehicles, cutting errors and back-and-forth. Calendars and tables are built for scannability, with progressive disclosure revealing detail only when needed. - Design Solutions
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- Custom-tailored design system built on Material UI (MUI), adapted to Kimoby's operational needs
- Atomic-design-based component structure to support consistency and scalability
- Live vehicle tracking to support real-time fleet visibility
- Fully featured scheduling calendar for valet and appointment management
- Multi-step booking flow for coordinating drivers, vehicles, and time slots
- Advanced data tables optimized for operational monitoring and control
- Outcomes
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- Replaced fragmented tools (spreadsheets, calls, whiteboards) with a single source of truth for valet operations
- Reduced scheduling conflicts and miscommunication through real-time fleet visibility
- Established a scalable operational foundation for Kimoby's continued growth
- Successfully handed off to internal IT team with full documentation and component library
- Key Takeaways
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- Operational products succeed when information is clear, timely, and unambiguous
- Reducing cognitive load is often more impactful than adding new features
- Designing for real-time coordination requires prioritizing visibility over interaction depth
How the System Works
Running a valet service is fundamentally a coordination problem. Drivers need to know exactly which vehicles to pick up or drop off, where to go, when to arrive, and whether a trailer is required. Managers balance manpower, vehicle availability, and timing across a constantly changing schedule. Customers expect timely updates and minimal uncertainty.
At scale, valet operations don't break because of speed. They break because of missed dependencies.
The Kimoby platform was designed to act as a single source of truth for this entire operation. A calendar-based overview gives valet managers immediate visibility into daily and weekly utilization, making conflicts, gaps, and overload instantly visible. From this view, managers can create and modify valet appointments, assign drivers, select vehicle types, and account for trailers or special handling requirements.
Our goal wasn't to simplify the work, but to make utilization and conflicts impossible to miss.
To support real-time decision-making, live map views show active routes, vehicle locations, and ongoing pickups or drop-offs. This allows managers to quickly adjust plans when delays occur or priorities change, without relying on phone calls or manual check-ins.
On the driver side, clear task definitions ensure each valet knows exactly what to do next: where to go, which vehicle to handle, and the expected timing. For customers, automated text message updates keep them informed at every step, reducing uncertainty and support calls.
The design didn't try to simplify the domain. It made the complexity legible, surfacing the right information at the right moment so coordination could happen with confidence instead of guesswork.
