U+ Venture Building

At U+, my role centered on operating in high ambiguity. I worked on zero‑to‑one products where design helped define what should be built before formal roadmaps, validated requirements, or technical direction existed. Design was used as a strategic tool to align founders, reduce uncertainty, and turn loosely formed ideas into concrete product bets.

• Led UX/UI for early‑stage ventures from concept to initial delivery
• Translated vague problem statements into structured product concepts and testable interfaces
• Designed early flows, interaction models, and system foundations to support rapid iteration
• Created lightweight design systems that reduced friction as products and teams evolved

• Worked closely with founders, product leads, and engineers to shape product direction and scope
• Used wireframes and prototypes to drive alignment and get stakeholder buy-in
• Presented early concepts, trade-offs, and risks directly to client leadership
• Clarified assumptions and constraints during discovery before delivery started

• Operated without fixed roadmaps, incomplete requirements, and shifting priorities
• Balanced speed with clarity to help teams move forward without false certainty
• Helped teams converge on MVP definitions under time and resource constraints
• Contributed across multiple ventures in parallel, each at different stages of maturity

• Gave founders enough clarity to move from idea to build-ready direction
• Set up UX foundations that held as products scaled
• Broke decision paralysis in early-stage teams by making options concrete and visual
• Helped U+ validate and launch new ventures faster